State of eCommerce Report 2021

Consumer and technological trends transforming the retail landscape

Digital capabilities are transforming the retail landscape. With customer journeys growing increasingly complex, brands must act as the glue that holds the customer experience together.


In this report, we examine consumer and technological trends along the value chain that are revolutionizing customer and brand experiences and consider whether they will prove to be short-term spikes or long-term shifts. From supply chain fragility to in-store digitalization, we address core challenges faced by brands today and how they can turn them into new competitive advantages.

To jump straight to your area of interest, see the key contents below:

  • How to integrate content across touchpoints to build brand equity
    Page 6

  • Read about leading examples of social and mobile commerce
    Page 12

  • See how consolidated data and automation can optimize your supply chain
    Page 18

  • Future-proof your brand for emerging opportunities
    Page 22

Download your copy today